Quiz 3 [Fall 08 /101208] - Answers
- Multiple solutions give the client parameters to consider when working with the designer towards a final outcome.
Offered a single idea, if the client does not like it, there is no way to move forward.
Given a choice, a discussion can be had to ascertain what won't work and what may produce a successful product.
One concept can often feed another resulting in a more original unanticipated outcome.
- True Type, Postscript Type, Open Type
- Suitcase
- FontBook
- True, a serif font does have feet and brackets.
- x-height
- Line type, Area type, Path type
- Avant Garde is a Geometric Sans Serif Font.
- Apple-Shift-Right Angle Bracket
- Tracking means changing the spacing between all letters in a selected passage of type.
Kerning means adjusting the space between single pairs of letters in a word.
- BONUS - when using Smart Objects in Photoshop [or Placing any artwork in Illustrator or InDesign] you must be sure to keep the linked file available in the same folder as the production/ composite file.