Quiz 3 [Fall 08 /101208] - Answers

  1. Multiple solutions give the client parameters to consider when working with the designer towards a final outcome.

    Offered a single idea, if the client does not like it, there is no way to move forward.

    Given a choice, a discussion can be had to ascertain what won't work and what may produce a successful product.

    One concept can often feed another resulting in a more original unanticipated outcome.
  2. True Type, Postscript Type, Open Type
  3. Suitcase
  4. FontBook
  5. True, a serif font does have feet and brackets.
  6. x-height
  7. Line type, Area type, Path type
  8. Avant Garde is a Geometric Sans Serif Font.
  9. Apple-Shift-Right Angle Bracket
  10. Tracking means changing the spacing between all letters in a selected passage of type.

    Kerning means adjusting the space between single pairs of letters in a word.
  11. BONUS - when using Smart Objects in Photoshop [or Placing any artwork in Illustrator or InDesign] you must be sure to keep the linked file available in the same folder as the production/ composite file.